By the electronic signature described below, both parties agree to conclude this joint marketing agreement and to respect at any time any aspect of the terms of this agreement. This co-marketing agreement is a contract that defines how two companies exchange materials, tools and training to market each other`s products or services. Under this agreement, marketing partners can organize joint marketing events or perform promotions or joint sales. In return for assistance, each marketing partner is entitled to a percentage of the total revenue it generates directly with the products or services of the other marketing partner, in addition to a percentage of all sales made with the product or service provider resulting from joint marketing efforts. A co-marketing agreement can help a company reduce advertising costs, as marketing partners collectively share the costs of all marketing promotions or events. This agreement allows both companies to define the payment rules, the marketing field, of how disputes are handled under other fundamental conditions of the service contract. Other names for this document: Joint Marketing Agreement, Cooperative Marketing Agreement The co-marketing agreement should list the resources each company will use for cooperation, including tools, materials and training. Many companies include these types of agreements to create enthusiasm for their products and services, while minimizing advertising costs. A co-marketing agreement is sometimes called a cooperative marketing agreement or joint marketing agreement. PandaTip: These terms are generally used for co-marketing agreements. We advise your legal counsel to have them checked to make sure they meet your business needs. Among the most popular co-marketing agreements: If your company and another company want to unite to conduct a marketing campaign or promote a co-marketing agreement, a co-marketing agreement helps protect both companies and avoid any misunderstanding by edifying the terms of the agreement. WHEREAS, priceline and Carrier want to enter into a co-marketing agreement.
They may include a clause stating that each company will freely share the marketing data generated during the cooperation, including, but not limited to the campaign performance metrics generated and the leads generated. Each party should also agree to comply with the other party`s confidentiality requirements and not to disclose confidential data to other parties. In such an agreement, marketing partners can conduct marketing campaigns or joint promotions. In exchange for partnership and support, each party is entitled to a percentage of the total revenue of products or services, which can be directly attributed to the efforts of the partners concerned. Co-marketing agreements often work best when independent professionals, consultants or companies pursue a similar goal or a number of objectives. A common goal may be, among other things, to increase ticket sales or generate leads. PandaTip: This model contains PandaDoc`s legally binding electronic signatures. You and your potential co-marketing partner can sign this agreement on any computer or mobile device! Sometimes consultants and freelancers choose to have a common business themselves.
If you are considering partnering with another advisor for a joint marketing campaign, there should be no co-marketing agreement in your company and partner`s protection plan. The contract is also useful to avoid any misunderstanding between the collaborative parties, as it describes the terms of the project from the outset. You should consider a co-marketing agreement though: Companies and organizations today cannot successfully manage their business without implementing a strategic marketing plan. Companies often employ consultants and professionals to provide one or two services, an idea that benefits the fast-growing market economy and cost-cutting businesses.