An affinity group is a group that has a strong connection with a considerable number of consumers and has the opportunity to approach it in a much simpler way than an ordinary marketing process. People can identify with charitable groups such as charities, football teams, businesses, businesses and organisations. Therefore, members of the affinity group can be fans, customers, followers, or collaborators.  B.PCT Patent Co. represents and warrants to WIPO International Co. that it has the right to enter into this agreement and that its performance is not contrary to any other agreement. Trap 3: You treat your referral partner as a necessary evil. In another article, Frankil writes that sellers are sometimes treated unfairly. “In other words, we want your money, but not really that you harass our members,” Frankil writes. “This kind of one-sided approach would be toxic to any type of business agreement, let alone an affinity relationship in which, by definition, you would want to work closely together.” If you treat your affinity partners this way, can you really blame them for bowing to them? A partnership audit can also lead to the recommendation that while an existing partnership continues to function properly, it may be time to create a partnership consortium and introduce new partners into the herd. Instead, think carefully about whether members view the supplier`s enhanced product as a nice benefit or a good deal. .